![]() Related: The 12 Most Secure Email Services for Better Privacy What are tracking pixels and how do they work?Ī tracking pixel is just a 1×1 image pixel (like a GIF, JPEG, PNG, etc.) that is embedded in an email or webpage the same way that any other image would be, except it’s hidden. It’s not just companies, either: this technology is freely available for individuals to use, making it possible for anyone to find someone else’s location just by sending them an email with a clickbait subject line and a tracking pixel. ![]() ![]() ![]() Tracking pixels have been around for quite a while now, both in emails and on webpages, and have periodically come under fire for being a very sneaky way to gather data, as the user is typically not informed that they’re sending any information.
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